I’ve spoken in previous posts about how at my previous customer I was working with non-software development teams, helping them interface with the development teams in order to increase collaboration.
A fantastic side effect of this coaching was that the non-software teams recognised the importance of having cross-discipline teams being aligned around value delivery, rather than in their specialist silos.
This post outlines an experiment where we created a cross-discipline team, focused on delivering an FS marketing strategy without changing the organisational structure.
